Save
Busy. Please wait.
or

show password
Forgot Password?

Don't have an account?  Sign up 
or

Username is available taken
show password

why


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.
We do not share your email address with others. It is only used to allow you to reset your password. For details read our Privacy Policy and Terms of Service.


Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't know (0)
Remaining cards (0)
Know (0)
0:00
share
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Chp.4

QuestionAnswer
advertising effectiveness Results of an advertising campaign in terms of increased sales, increase in market share or change in level of awareness; also includes assessment of the reasons for the campaign's success or failure.
business plan A comprehensive document in various parts including both a narrative and a financial description of a business or a proposed business.
business point of view Position from which something is observed or considered from a business perspective.
change agent Attitude that a person, or in this case, a business person brings where they feel both the responsibility and ability to introduce positive change in the way things are done.
common barriers to entry Conditions that create difficulty for competitors to enter the market. For example, copyrights, trademarks, patents, dedicated distribution channels and high initial investment requirements.
decision maker Someone who has the authority, responsibility and reputation for making decisions
economic Pertaining to the economy, or the field of economics (as in "Council of Economic Advisors").
focus groups Small group selected from a wider population and sampled, as by open discussion, for its members' opinions about or emotional response to a particular subject or area, used especially in market research or political analysis.
fortune 500 companies List of the top 500 companies in the world, published annually by Fortune Magazine.
frequency Property of occurring at frequent intervals.
industry norms Accepted beliefs about an industry and the ways of doing business within that industry.
market place Place to conduct commerce or sell goods.
marketing plan Portion of a business plan dealing with the marketing of the product or service; or similarly, a self-contained plan.
media mix Utilizing more than one means of communication that reach the general public and usually carry advertising.
reach To succeed in getting in contact with or communicating with: they reached us by phone.
rules Usual, customary, or generalized course of action or behavior.
target Desired goal. Used in the business sense, this normally means customers whom the business wants to reach.
theme Implicit or recurrent idea; motif.
trade-offs Exchange of one thing in return for another, especially relinquishment of one benefit or advantage for another regarded as more desirable.
unique value proposition Clear and concise statement defining the particular attributes of a product or service which makes it different and valuable.
Created by: KFarrell21
 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!

"Know" box contains:
Time elapsed:
Retries:
restart all cards