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Unit2

QuestionAnswer
Marketing Function Something that occurs every time a product is bought or sold. 2. Product/service management
Distribution This function includes determining the best ways for customers to locate, obtain, and use the products.
Selling Communicating directly with potential customers to determine and satisfy their needs.
Marketing information management Obtaining, managing, and using information to improve business decision-making.
Financing Budgeting for marketing activities, obtaining the necessary funds needed for operations, and providing financial assistance to customer so they can purchase the business' products and services.
Pricing Setting and communicating the value of products and services.
Promotion Communicating information about products and services to potential customers.
Manufacturer A person or company that makes goods for sale.
Product An article or substance that is manufactured or refined for sale.
Created by: marketing5656
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