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Chpt. 3
Term | Definition |
---|---|
business model | Structure upon which a business is based |
certificate of authenticity | Document attesting that the item is genuine. |
cloning | Creating an exact replica. |
competitor | Manufacturer or seller of a product or service that is sold in the same market as that of another manufacturer. |
copyright | Right granted by the government or by law for an author, playwright, composer, song- writer and certain others to exclusively publish, print or sell his product for a specified time period. |
exclusive rights | Not having to share a market |
franchise | Privilege or authorization granted by an organization. |
franchisee | Person or organization granted a franchise. |
franchisers | Person or organization that grants a franchise. |
idea creation | Originating an idea. |
mega-business | Very large business. |
patent | Government grant to exclusively make, use or sell a product for a specific period of time |
signage | Displays which convey information |
trade show | Gathering of people interested in the same product or line. |
trademark | A distinct marking, motto, or device that is stamped, printed or otherwise affixed by a manufacturer to its products so they can be identified as the origin or manufacturer of the product. |