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WAWD 2.02

understanding digital communication products

TermDefinition
graphic Illustrations and photographs used to convey meaning and add appeal
bleed a print effect in which a color or an object appears to run off the side of a page
caption Brief descriptive text, usually placed near an image
Dropped cap An enlarged character at the beginning of a paragraph
pull quote Quotation taken directly from the body of the article
sidebar Smaller, self-contained story alongside a larger story
end mark A symbol used to indicate the end of an article or news item
name plate banner on the front of a document and identifies the publication
main heading title of the article, usually set in a larger font
subheading subtitles
byline Gives credit to the author or contributor of photo or article Usually placed just below the headline or photo or at the beginning or end of the article
kicker words positioned above a headline, usually as a lead in or teaser
deck placed between a headline and an article to provide a segue between the headline and the body of the article
body The bulk of the publication
jumpline Tells readers which page to refer to for the continuation of an article
running header/footer Running text at the top and/or bottom of a document. Used for identifying information, page numbers, date, section titles
Created by: 93858681
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