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MAWD Lesson 1.02

Understand digital communication products

Graphic Illustrations and images meant to generate appeal and/or draw attention
Bleed When a color or object appears to run off the end of a page
Caption Descriptive text paired with a graphic
Dropped Cap The first character of a sentence is much larger, meant to draw attention
Pull Quote Quotation taken directly from the article
Sidebar Smaller story alongside the main article
End Mark Symbol used to indicate the end of a news article
Nameplate Banner on a document that identifies the publication, usually including a quote/motto and a logo
Main Heading Title of an article in a larger font
Subheading Used to break up the body of an article, larger than normal font but smaller than main heading
Byline Gives credit to author or contributor of a photo
Kicker Words above a headline to tease the article
Deck Between headline and article to provide a transition
Body The majority of the article
Jumpline Tells you what page to turn to in order to continue an article
Running Header/Footer At top and bottom of the page, used to identify page numbers, etc.
Created by: wcp9321058



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