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MAWD Lesson 1.02
Understand digital communication products
| Term | Definition |
|---|---|
| Graphic | illustration and photograph used to convey meaning and add appeal |
| Bleed | print effect which a color or an object appears to run off the edge of a page |
| Caption | a brief descriptive text, usually placed near an image |
| Dropped cap | an enlarged character at the beginning of a paragraph that drops below lines of text and grabs the attention of a reader |
| Pull quote | a quotation taken directly from the body of an article that is used to draw attention and is usually made larger. |
| Sidebar | a smaller, self-contained story that is alongside a larger story. |
| End Mark | a symbol used to indicate the end of an article or news item. |
| Nameplate | the banner on the front of a document |
| Main Heading | the title of the article, usually set in a larger font. |
| Subheading | subtitles which are usually set in a smaller font that the title and can be used to break up body copy. |
| Byline | gives credit to the author or contributor o photo or article. |
| Kicker | words positioned above a headline, usually as a lead in or teaser. |
| Deck | placed between a headline and an article to provide a segue between the headline and the body of the article. |
| Body | the bulk of the publication. |
| Jumpline | tells readers which page to refer to for the continuation of an article. |
| Running header/footer | running text at the top and/or the bottom of a document, used for identifying information, page numbers, date, and section titles. |
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