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MAWD Lesson 1.02

Understand digital communication products

TermDefinition
Graphic illustration and photograph used to convey meaning and add appeal
Bleed print effect which a color or an object appears to run off the edge of a page
Caption a brief descriptive text, usually placed near an image
Dropped cap an enlarged character at the beginning of a paragraph that drops below lines of text and grabs the attention of a reader
Pull quote a quotation taken directly from the body of an article that is used to draw attention and is usually made larger.
Sidebar a smaller, self-contained story that is alongside a larger story.
End Mark a symbol used to indicate the end of an article or news item.
Nameplate the banner on the front of a document
Main Heading the title of the article, usually set in a larger font.
Subheading subtitles which are usually set in a smaller font that the title and can be used to break up body copy.
Byline gives credit to the author or contributor o photo or article.
Kicker words positioned above a headline, usually as a lead in or teaser.
Deck placed between a headline and an article to provide a segue between the headline and the body of the article.
Body the bulk of the publication.
Jumpline tells readers which page to refer to for the continuation of an article.
Running header/footer running text at the top and/or the bottom of a document, used for identifying information, page numbers, date, and section titles.
Created by: ctsasa
 

 



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