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MAWD Lesson 1.02
Understanding graphic design features
| Term | Definition |
|---|---|
| Graphic | Illustrations and photographs used to convey meaning and add appeal |
| Bleed | A print effect in which a color or an object appears to run off the edge of a page |
| Caption | Brief descriptive text, usually placed near an image |
| Dropped cap | An enlarged character at the beginning of a paragraph that grabs the reader’s attention |
| Pull Quote | Enlarged quotation taken directly from the body of the article. Ex: can be placed between columns |
| Sidebar | Smaller, self-contained story alongside a larger story |
| End Mark | A symbol used to indicate the end of an article or news item |
| Nameplate | Banner on the front of a document that identifies the publication’s name, logo, and a motto |
| Main Heading | Title of the article, usually set in a larger font |
| Subheading | Subtitles; usually set in a smaller font than title and can be used to break up body copy |
| Byline | Gives credit to the author or contributor of photo or article, usually placed just below the headline or photo or at the beginning or end of article |
| Kicker | Words positioned above a headline, usually as a lead in or teaser |
| Deck | Placed between a headline and an article to provide a transition between the headline and the body of the article |
| Body | The bulk of the publication; has paragraphs and characters |
| Jumpline | Tells readers which page to refer to for the continuation of an article |
| Running header/footer | Running text at the top and/or bottom of a document; used for identifying information, pages numbers, etc. |
Created by:
Jackylaine
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