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MAWD Lesson 2 Vocab

Understand digital communication products

TermDefinition
Graphic Illustrations and photographs used to convey meaning and add appeal
Bleed A print effect in which a color or an object appears to run off the edge of a page
Caption Brief descriptive text, usually placed near an image
Dropped cap An enlarged character at the beginning of a paragraph, Drops below a line of text.
Pull quote Quotation taken directly from the body of the article, used to draw attention, often made larger.
Sidebar Smaller, self-contained story alongside a larger story.
End mark A symbol used to indicate the end of an article or news item.
Nameplate Banner on the front of a document
Main Heading Title of the article, usually set in a larger font
Subheading Subtitles
Byline Gives credit to the author or contributor of a photo or article
Kicker Words positioned above a headline, usually as a lead in or teaser.
Deck Placed between a headline and an article to provide a segue between the headline and the body of the article.
Body The bulk of the publication
Jumpline Tells readers which page to refer to for the continuation of an article
Running header/footer Running text at the top and/or bottom of a document.
Created by: Griffin.Rose
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