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Lesson 1.02 MAWD

Understand Digital Communication Projects

Graphic Illustrations and photos used to convey meaning and appeal
Bleed An object or drawing is placed so it goes off the page
Caption Description of an image
Dropped Cap An enlarged letter at the beginning of a paragraph
Pull Quote A quote taken directly from the body of text, used to draw attention to
Sidebar A smaller self contained story alongside a larger story
Endmark A symbol used to indicate the end of an article
Name Plate Banner on the front of a document
Main Heading Title of the text/article
Sub Heading Subtitles
Byline Gives credit to the author or photographer, who it's by
Kicker Words above a headline
Deck Words between the headline and article
Body The bulk of the publication, has paragraphs and Characters
Jumpline Tells the reader which page the rest of the article is on
Running Header/Footer Running text at the top or bottom of a page (Page Number, dates, section titles)
Created by: emhaag



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