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MAWD Lesson 1.02

Understanding digital communication products

TermDefinition
Graphic Illustrations and photographs used to convey meaning and add appeal
Bleed A print effect in which a color or an object appears to run off the edge of a page
Caption Brief descriptive text, usually placed near an image
Dropped cap An enlarged character at the beginning of a paragraph Drops below the line of text Grabs the reader's attention
Pull quote Quotation taken directly from the body of the article Used to draw attention Ofter made larger Can be placed: between columns, alone in a column , Right justified, beneath the headline
Sidebar Smaller, self-contained story alongside a larger story
End mark A symbol used to indicate the end of an article or news item
Nameplate Banner on the front of a document identifies the publication, includes the name of the publication, a logo, and a motto
Main Heading title of the article, usually set in a larger font
Subheading subtitles usually set in a smaller font than the title can be used to break up body copy
Byline Gives credit to the author of contributor of photo or article usually placed just below the headline or photo or at the beginning or end of the article
Kicker words positioned above a headline, usually as a lead in or teaser
Deck placed between a headline and an article to provide a segue between the headline and the body article
Body The bulk of the publication Paragraphs- use paragraph settings to adjust the space between paragraphs Characters- use fonts, styles, leading, kerning, and tracking to enhace the publication
Jump line Tells readers which page to refer to for the continuation of an article
Running header/footer Running text at the top and or bottom of a document used for identifying info, page #s , date, section titles
Created by: journee1
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