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MAWD Lesson 1.02

Understanding Digital Communication Products

Bleed A print effect in result of a color or an object appears to run off the edge of the page
Body The bulk of publication that in a paragraph and uses character
Byline gives credit to the author or contributor of photo or article > Placed below the headline
Caption Brief descriptive text, mostly placed near an image
Deck Placed between a headline and an article to provide a segue
Dropped Cap Enlarged character at the beginning of a paragraph > Drops below the line of text >Catches reader's attention
End Mark A symbol used to indicate the end of an article or news item
Graphic Illustrations and photographs used to convey a meaning and add appeal
Jumpline Tells readers which page to refer to for the continuation of an article
Kicker Words positioned above a headline, usually as a lead in or teaser
Main Heading Title of a article, usually set in a larger font
Nameplate Banner on the front of a document > Includes the name. a logo, and a motto
Pull Quote Quotation taken directly from the body of the article > Used convey attention
Running Header/Footer Running text at the top or bottom of a document > Used to identify information, page numbers, date, section titles
Sidebar Smaller, self-contained story alongside a larger story
Subheading A subtitle > Used to make break up body copy
Created by: abcrudup



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