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MAWD Lesson 1.02
Understanding Digital Communication Products
| Term | Definition |
|---|---|
| Bleed | A print effect in result of a color or an object appears to run off the edge of the page |
| Body | The bulk of publication that in a paragraph and uses character |
| Byline | gives credit to the author or contributor of photo or article > Placed below the headline |
| Caption | Brief descriptive text, mostly placed near an image |
| Deck | Placed between a headline and an article to provide a segue |
| Dropped Cap | Enlarged character at the beginning of a paragraph > Drops below the line of text >Catches reader's attention |
| End Mark | A symbol used to indicate the end of an article or news item |
| Graphic | Illustrations and photographs used to convey a meaning and add appeal |
| Jumpline | Tells readers which page to refer to for the continuation of an article |
| Kicker | Words positioned above a headline, usually as a lead in or teaser |
| Main Heading | Title of a article, usually set in a larger font |
| Nameplate | Banner on the front of a document > Includes the name. a logo, and a motto |
| Pull Quote | Quotation taken directly from the body of the article > Used convey attention |
| Running Header/Footer | Running text at the top or bottom of a document > Used to identify information, page numbers, date, section titles |
| Sidebar | Smaller, self-contained story alongside a larger story |
| Subheading | A subtitle > Used to make break up body copy |
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abcrudup
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