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Rhetorical Terms

Audience the person or people who are reading the text Example: The teacher's audience are the students
Concession the acknowledgment of a point made by an opponent
Connotation a feeling or idea that a reader associates with a word beyond it's actual meaning Example: There is a guest in my home. (positive) There is an intruder in my home. (negative)
Context the circumstances, environment, background or setting that specifies the meaning of a text Example: words that help determine the tense of a word; the history surrounding a story
Counterargument an argument put forward to oppose an idea developed in another argument Example: Argument: Having a pet reduces stress. Counterargument: having to care for a pet is stressful.
Ethos a rhetorical appeal that a speaker uses to gain credibility and trust Example: As your doctor, I recommend that you use this medication.
Logos a rhetorical appeal that uses logic, reason, statistics, and facts to persuade the audience Example: 95% of students passed all of their classes.
Occasion the time and place a text was written or a speech was given Example: A speech given to someone on their birthday. (the occasion would be the birthday)
Pathos a rhetorical appeal that appeals to the audience's emotions (values, hopes, fears). Example: He was diagnosed with a chronic illness, but that didn't stop him from living life to the fullest.
Persona a mask that a speaker presents to his or her audience Example: A rich celebrity wanting to present his or her self as an average person.
Polemic an aggressive argument; an argument that tries to be superior to all other opinions Example: an attack on someone's beliefs or opinions
Propaganda information that is often misleading, such as rumors or lies, and is used to promote a cause Example: an advertisement to get people to fight in World War Two
Purpose the intentions of the writer; the goal a speaker wants to achieve Example: to persuade, to entertain, to inform
Refutation a statement that says another statement is false or not valid
Rhetoric the art of persuasion
Rhetorical Appeals devices used to persuade by talking about what they may find most important Examples: Logos, Pathos, Ethos
Rhetorical Triangle a diagram that shows the relationship between the speaker, Audience, and subject
SOAPS a device that helps to remember what makes up a rhetorical situation Stands for: Subject, Occasion, Audience, Purpose, and Speaker
Speaker the person who creates a speech or text Example: the person giving the message
Subject the topic in the text; what the text is about
Text a product that can be observed and comprehended Example: written word, art, pictures, fashion, performances,
Alliteration the repetition of the same sound at the beginning of twp or more words in a line Example: There was a big brown bear.
allusion a reference to a person, place, or a work of art Example:
Anaphora the repetition of a word or phrase at the beginning multiple lines Example: THIS land, THIS home, THIS room...
Created by: jennak_8