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POBF Lesson 1
VOCABULARY
| Term | Definition |
|---|---|
| Abbreviation | A shortened form of a word or phrase. |
| Active | Pursuing an occupation or activity at a particular place or in a particular way. |
| Aggressive Communication Style | Is a method of expressing needs and desires that does not take in to account the welfare of others. |
| Analyzers | is a person or device that analyses given data. |
| Analyzers' non-verbal behaviors | |
| Assertive Communication Style | that you express yourself effectively and stand up for your point of view, while also respecting the rights and beliefs of others. |
| Brainstorming | group discussion to produce ideas or solve problems. |
| Collaborations | the action of working with someone to produce or create something. |
| Collaborators' non-verbal behaviors | |
| Constructive Criticism | is the process of offering valid and well-reasoned opinions about the work of others, usually involving both positive and negative comments, in a friendly manner rather than an oppositional one. |
| Controllers | a person or thing that directs or regulates something. |
| Controllers' non-verbal behaviors | |
| Criticism | the expression of disapproval of someone or something based on perceived faults or mistakes. |
| Customer | a person or organization that buys goods or services from a store or business. |
| Customer Relations AKA Customer Service | |
| Defensive | used or intended to defend or protect. |
| Detached | separate or disconnected. |
| Enunicate | say or pronounce clearly. |
| Etiquette | the customary code of polite behavior in society or among members of a particular profession or group. |
| Formative Evaluation | Is a method for judging the worth of a program while the program activities are forming |
| Impact evaluation | is an assessment of how the intervention being evaluated affects. outcomes, whether these effects are intended or unintended. |
| Involved | difficult to comprehend; complicated. |
| Need (Target Audience) | is the specific group of people you want to reach with your marketing message. |
| Non-Verbal | not involving or using words or speech. |
| Objective | Not influenced by personal feelings or opinions in considering and representing facts. |
| Passive | accepting or allowing what happens or what others do, without active response or resistance. |
| Specificity (Target Audience) | is a specific group of consumers that will be the most receptive to your products, services, and promotions. |
| Strategy (Target Audience) | decision is a choice of the people or company in a product market that a company will target with its positioning strategy. |
| Verbal | relating to or in the form of words. |
| Sympathize | feel or express sympathy. |
| Socializers' Non-Verbal Behaviors | |
| Research (Target Audience) | |
| Reflection | serious thought or consideration. |
| Professional | relating to or connected with a profession. |
| Process Evaluation | focuses on the implementation process and attempts to determine how successfully the project followed the strategy laid out in the logic model. |
| Passive Aggressive Communication Style | is a style in which individuals appear passive on the surface but are really acting out anger in a subtle, indirect, or behind-the-scenes way. |
| Passive Communication Style | is a style in which individuals have developed a pattern of avoiding expressing their opinions or feelings, protecting their rights, and identifying and meeting their needs. |
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