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POBF Lesson 1.01

1.01 Vocabulary

TermDefinition
Abbreviation Short form of a word or phrase.
Active Engaging or ready to engage in physically energetic pursuits.
Aggressive Communication Style A method of expressing needs and desires that does not take in to account the welfare of others.
Analyzers A person or device that analyses given data.
Analyzers 'Non- Verbal Behaviors Cautious, logical thinkers. soft spoken , monotone voice, limited eye contact, limited facial expressions.
Assertive Communication Style The ability to express positive and negative ideas and feeling in an open, and honest and direct way.
brainstorming Group discussion to produce ideas or solve problems.
Customer Relations (Customer Service) The relationship that a business has with its customers and the way in which it treats them.
Defensive Used or intended to defend or protect.
Detached Separate or disconnected.
Enunciate Say or pronounce clearly.
Etiquette The customary code of polite behavior in society or among members of a particular profession or group.
Formative Evaluation A method for judging the worth of a program while the program activities are program.
Impact Evaluation An assessment of how the intervention being evaluated effects.
Involved Difficult to comprehend; complicated.
Need (Target Audience) The customers most likely to purchase your products.
Collaborators A person who works jointly on an activity or project; an associate.
Constructive Criticism The process of offering valid and well-reasoned opinions about the work of others.
Controllers An individual who has responsibility for all accounting related activities.
Controllers' Non-verbal Behaviors Includes facial expressions, the tone and pitch of the voice, gestures through body language, and physical distance.
Criticism The expression of disapproval of someone or something based on perceived faults or mistakes.
Customer A person or organization that buys goods or services from a store or business.
Non-Verbal Not involving or using words or speech.
Objective A thing aimed at or sought; a goal.
Passive Accepting or allowing what happens or what others do, without active response or resistance.
Passive Aggressive Communication Style A style in which individuals appear passive on the surface but are really acting out anger in a subtle.
Passive Communication Style Individuals have developed a pattern of avoiding expressing their opinions or feelings, protecting their rights, and identifying and meeting their needs.
Socializers A person who enjoys mixing socially with others.
Socializer's Non- Verbal Behaviors A person's feelings and attitudes.
Specificity Target Audience Readership of a publication, advertisement, or other message.
Sympathize Agree with sentiment or opinion, or feel and express sympathy.
Target Audience A particular group at which a film, book, advertising campaign, etc, is aimed.
Verbal Relating to or in the form of words.
Process Evaluation Focuses on the implementation process and attempts to determine how successfully the project followed the strategy laid out.
Professional Engaged in a specified activity as one's main paid occupation rather than as a pastime.
Reflection Serious thought or consideration.
Research (Target Audience) The specific group of people you want to reach with your marketing message.
Collaborators Non- verbal Non verbal interactions can be harmful to relationships and make other uncomfortable.
Created by: sarry