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POBF Lesson 1.01
1.01 Vocabulary
| Term | Definition |
|---|---|
| Abbreviation | Short form of a word or phrase. |
| Active | Engaging or ready to engage in physically energetic pursuits. |
| Aggressive Communication Style | A method of expressing needs and desires that does not take in to account the welfare of others. |
| Analyzers | A person or device that analyses given data. |
| Analyzers 'Non- Verbal Behaviors | Cautious, logical thinkers. soft spoken , monotone voice, limited eye contact, limited facial expressions. |
| Assertive Communication Style | The ability to express positive and negative ideas and feeling in an open, and honest and direct way. |
| brainstorming | Group discussion to produce ideas or solve problems. |
| Customer Relations (Customer Service) | The relationship that a business has with its customers and the way in which it treats them. |
| Defensive | Used or intended to defend or protect. |
| Detached | Separate or disconnected. |
| Enunciate | Say or pronounce clearly. |
| Etiquette | The customary code of polite behavior in society or among members of a particular profession or group. |
| Formative Evaluation | A method for judging the worth of a program while the program activities are program. |
| Impact Evaluation | An assessment of how the intervention being evaluated effects. |
| Involved | Difficult to comprehend; complicated. |
| Need (Target Audience) | The customers most likely to purchase your products. |
| Collaborators | A person who works jointly on an activity or project; an associate. |
| Constructive Criticism | The process of offering valid and well-reasoned opinions about the work of others. |
| Controllers | An individual who has responsibility for all accounting related activities. |
| Controllers' Non-verbal Behaviors | Includes facial expressions, the tone and pitch of the voice, gestures through body language, and physical distance. |
| Criticism | The expression of disapproval of someone or something based on perceived faults or mistakes. |
| Customer | A person or organization that buys goods or services from a store or business. |
| Non-Verbal | Not involving or using words or speech. |
| Objective | A thing aimed at or sought; a goal. |
| Passive | Accepting or allowing what happens or what others do, without active response or resistance. |
| Passive Aggressive Communication Style | A style in which individuals appear passive on the surface but are really acting out anger in a subtle. |
| Passive Communication Style | Individuals have developed a pattern of avoiding expressing their opinions or feelings, protecting their rights, and identifying and meeting their needs. |
| Socializers | A person who enjoys mixing socially with others. |
| Socializer's Non- Verbal Behaviors | A person's feelings and attitudes. |
| Specificity Target Audience | Readership of a publication, advertisement, or other message. |
| Sympathize | Agree with sentiment or opinion, or feel and express sympathy. |
| Target Audience | A particular group at which a film, book, advertising campaign, etc, is aimed. |
| Verbal | Relating to or in the form of words. |
| Process Evaluation | Focuses on the implementation process and attempts to determine how successfully the project followed the strategy laid out. |
| Professional | Engaged in a specified activity as one's main paid occupation rather than as a pastime. |
| Reflection | Serious thought or consideration. |
| Research (Target Audience) | The specific group of people you want to reach with your marketing message. |
| Collaborators Non- verbal | Non verbal interactions can be harmful to relationships and make other uncomfortable. |