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POBF Lesson 1.01

1.01 Vocab

Abbreviation A shortened form of a word or phrase.
Active engaging or ready to engage in physically energetic pursuits.
Aggressive Communication Style a style in which individuals express their feelings and opinions and advocate for their needs in a way that violates the rights of others. Thus, aggressive communicators are verbally and/or physically abusive.
Analyzers is a person or device that analyses given data.
Analyzers Non-Verbal Behaviors Cautious, logical thinkers, soft spoken, monotone voice, limited eye contact, limited facial expressions
Assertive Communication Style features an open communication link while not being overbearing. Assertive communicators can express their own needs, desires, ideas and feelings, while also considering the needs of others.
Brainstorming group discussion to produce ideas or solve problems.
Collaborators Easy going people and are easy to convince
Collaborators Non-Verbal Behaviors Appear relaxed, ask a lot of questions, have a win-win attitude, hesitant to make decisions and highly emotional with an expressive tone.
Constructive Criticism is the process of offering valid and well-reasoned opinions about the work of others, usually involving both positive and negative comments, in a friendly manner rather than an oppositional one
Controllers People that take charge and are hard to convince
Controllers Non-Verbal Behaviors Direct, prefer to be in control, sense of urgency, louder volume and express limited to no emotion
Criticism the expression of disapproval of someone or something based on perceived faults or mistakes.
Customer a person or organization that buys goods or services from a store or business.
Defensive used or intended to defend or protect.
Detached separate or disconnected.
Enunciate say or pronounce clearly.
Etiquette the customary code of polite behavior in society or among members of a particular profession or group.
Formative Evaluation is a method for judging the worth of a program while the program activities are forming
Impact Evaluation is an assessment of how the intervention being evaluated affects.
Involved (of a situation or event) include (something) as a necessary part or result.
Need (Target Audience) Your company's target market are the customers most likely to purchase your products. Target markets are usually defined through various demographics, usage patterns, benefits desired or geographic segments.
Non-Verbal Facial expressions, body language, and posture
Objective (of a person or their judgment) not influenced by personal feelings or opinions in considering and representing facts.
Passive accepting or allowing what happens or what others do, without active response or resistance.
Passive Aggressive Communication Style is a style in which individuals express their feelings and opinions and advocate for their needs in a way that violates the rights of others.
Passive Communication Style is a style in which individuals have developed a pattern of avoiding expressing their opinions or feelings, protecting their rights, and identifying and meeting their needs.
Process Evaluation focuses on the implementation process and attempts to determine how successfully the project followed the strategy laid out in the logic model.
Professional engaged in a specified activity as one's main paid occupation rather than as a pastime.
Reflection serious thought or consideration
Research (Target Audience) A target market is the specific group of people you want to reach with your marketing message. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors.
Socializers Outgoing people who thrive on change
Socializers Non-Verbal Behaviors Outspoken, quick to make a decision, assertive, fast talker, express how they're feeling through gestures, facial expressions and tone.
Specificity (Target Audience) Allows you to talk to more than one group
Strategy (Target Audience) Helps connect to your target audience
Sympathize agree with a sentiment or opinion.
Target Audience A particular group at which a film, book, advertising campaign, etc., is aimed.
Verbal Sounds, languages, and a tone of voice
Created by: PruettJ1



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