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POBF Lesson 1.01

Vocab

TermDefinition
Abbreviation A shortened form of a word or phrase
Active Pursuing an occupation or activity at a particular place or in a particular way.
Aggressive communication style Method of expressing needs and desires that does not take in to account the welfare of others.
Analyzers Method of expressing needs and desires that does not take in to account the welfare of others.
Analyzers non verbal behavior Cautious, logical thinkers, soft-spoken, monotone voice, limited eye contact and facial expressions.
Assertive communication style Detail-oriented, logical thinkers who analyze others and situations.
Brainstorming Group discussion to produce ideas or solve problems.
collaborators A person who works jointly on an activity or project; an associate.
collaborators nonverbal behavior Appear relaxed, ask a lot of questions, have a win-win attitude, hesitant to make decisions and highly emotional with an expressive tone
constructive criticism The process of offering valid and well-reasoned opinions about the work of others, usually involving both positive and negative comments
Contollers Take-charge and want control of themselves, others and situations. Task-oriented, drivers and are only focused on the end goal.
Controllers non verbal behavior Direct, prefer to be in control, sense of urgency, louder volume and express limited to no emotion.
Criticism The expression of disapproval of someone or something based on perceived faults or mistakes
customer A person or organization that buys goods or services from a store or business.
defensive Very anxious to challenge or avoid criticism
Deatattched Separate or disconnected
enunciate Say or pronounce clearly
Etiquette The customary code of polite behavior in society or among members of a particular profession or group
Formative evaluation Method for judging the worth of a program while the program activities are forming
Impact evaluation Assessment of how the intervention being evaluated affects
Involved Difficult to comprehend; complicated
Need (target audience) Customers most likely to purchase your products.
Non verbal Nonverbal communication refers to gestures, facial expressions, tone of voice, eye contact (or lack thereof), body language, posture
Objective Not influenced by personal feelings or opinions in considering and representing facts.
Passive Accepting or allowing what happens or what others do, without active response or resistance
Passive aggressive communication style I indirectly make sure that others are aware of my needs, wants and opinions.
Passive communication style I do not express my needs, wants and opinions directly I put others needs above my own.
Process evaluation Determines whether program activities have been implemented as intended and resulted in certain outputs
Professional Engaged in a specified activity as one's main paid occupation
Reflection Serious thought or consideration
Research (Target Audience) Specific group of people you want to reach with your marketing message
Socializers Outgoing, thrive on change and enjoy meeting people. They get their energy from others and therefore work best when brainstorming with others to make a decision and take action.
Socializers non verbal behaviors Outspoken, quick to make a decision, assertive, fast talker, express how they're feeling through gestures, facial expressions and tone.
Specificity (Target Audience) Based on factors like age, location, income, and more
Strategy (target Audience) Choice of the people or company in a product market that a company will target with its positioning strategy.
Sympathize Feel or express sympathy
target audience A particular group at which a film, book, advertising campaign, is aimed
verbal Relating to or in the form of words
Created by: Jung A
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