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Typography Art and technique used to make written language readable and appealing.
Typeface Collection of one or more fonts that share common design characteristics
Serif Small line or stroke attached to the end of a larger stroke or character.
Sans Serif Without Serif
Ornamental Decorative
Script Resembling handwriting
Symbol an image that is representative of a concept or idea
Font Style and size of a set of printable characters.
Monospaced Each taking up the same amount of horizontal space.
Proportional taking up space relative to their actual size
Visual Hierarchy Arrangement of visual elements in a manner that implies importance
Text Size Size of each character
Text Style Modifications made to text such as bold, italics, and underlining.
Leading Line spacing
Kerning Adjusting of distance between characters in a proportional font so that it is visually pleasing
Tracking Increasing or decreasing horizontal spacing between characters
Lines Identifiable path created by a point moving in space.
Positive Space foreground or the focus of the picture
Negative Space Space that is not colored in, or the background space
Shapes Enclosed object
Geometric Makes use of basic geometry shapes like squares and rectangles.
Organic Makes use of dynamic curves and natural shapes
Form enclosed 3-dimensional object
Mass Visual weight; impact of a visual element.
Texture Perceived surface-level quality of art
Color combination of hue, saturation, and brightness
Calming Colors colors calm or soothing by nature, like blue, green, and purple
Exciting Colors Opposite of cooling colors in effect. Examples are red, orange, and yellow.
Neutral Colors Shades of grey, black, and brown. Don't evoke any sort of emotional effect
Color Harmony Effect of the visually pleasing appearance of the combination of two or more colors
Color Palette Full range of colors that can be displayed on a device screen
Complementary Color Scheme Colors opposite to one another on the color wheel being used in a work.
Analogous Color Scheme use of colors that are next to each other on the color wheel.
Monochromatic Scheme Use of a single base hue
Hue color
Value lightness or darkness of a color
Tint color mixed with white
Shade color mixed with a degree of black
Saturation Intensity of the color or hue
Balance Distribution of visual elements in order to make a work of art aesthetically stable
Symmetrical both halves of an image are mirrors of each other
Asymmetrical Not symmetrical but still balanced
Radial Visual balance achieved through circles
Contrast Two different objects or elements placed in juxtaposition in order to create excitement
Unity/Harmony refers to a set of compositional strategies that make the elements of an artwork come together to appear as one.
Scale/Proportion Size of an object
Dominance/Emphasis Area in an artwork that draws the viewers focus
Grids Network of uniformly placed horizontal and vertical lines
Rule of Thirds Grid in which there are two horizontal lines and two vertical lines, dividing a graphic or image into 9 equal sections. The intersection points of these lines are focal points of the image, where the viewers eyes are drawn to.
Optical Center spot on an image slightly above the center of the image, where the viewers eyes spend most of its time
Z-pattern Pattern in which the user scans the screen. starts at top left, then to top right, to bottom left, to bottom right.
Created by: Brenp5744



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