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Typography
Term | Definition |
---|---|
Typography | Art and technique used to make written language readable and appealing. |
Typeface | Collection of one or more fonts that share common design characteristics |
Serif | Small line or stroke attached to the end of a larger stroke or character. |
Sans Serif | Without Serif |
Ornamental | Decorative |
Script | Resembling handwriting |
Symbol | an image that is representative of a concept or idea |
Font | Style and size of a set of printable characters. |
Monospaced | Each taking up the same amount of horizontal space. |
Proportional | taking up space relative to their actual size |
Visual Hierarchy | Arrangement of visual elements in a manner that implies importance |
Text Size | Size of each character |
Text Style | Modifications made to text such as bold, italics, and underlining. |
Leading | Line spacing |
Kerning | Adjusting of distance between characters in a proportional font so that it is visually pleasing |
Tracking | Increasing or decreasing horizontal spacing between characters |
Lines | Identifiable path created by a point moving in space. |
Positive Space | foreground or the focus of the picture |
Negative Space | Space that is not colored in, or the background space |
Shapes | Enclosed object |
Geometric | Makes use of basic geometry shapes like squares and rectangles. |
Organic | Makes use of dynamic curves and natural shapes |
Form | enclosed 3-dimensional object |
Mass | Visual weight; impact of a visual element. |
Texture | Perceived surface-level quality of art |
Color | combination of hue, saturation, and brightness |
Calming Colors | colors calm or soothing by nature, like blue, green, and purple |
Exciting Colors | Opposite of cooling colors in effect. Examples are red, orange, and yellow. |
Neutral Colors | Shades of grey, black, and brown. Don't evoke any sort of emotional effect |
Color Harmony | Effect of the visually pleasing appearance of the combination of two or more colors |
Color Palette | Full range of colors that can be displayed on a device screen |
Complementary Color Scheme | Colors opposite to one another on the color wheel being used in a work. |
Analogous Color Scheme | use of colors that are next to each other on the color wheel. |
Monochromatic Scheme | Use of a single base hue |
Hue | color |
Value | lightness or darkness of a color |
Tint | color mixed with white |
Shade | color mixed with a degree of black |
Saturation | Intensity of the color or hue |
Balance | Distribution of visual elements in order to make a work of art aesthetically stable |
Symmetrical | both halves of an image are mirrors of each other |
Asymmetrical | Not symmetrical but still balanced |
Radial | Visual balance achieved through circles |
Contrast | Two different objects or elements placed in juxtaposition in order to create excitement |
Unity/Harmony | refers to a set of compositional strategies that make the elements of an artwork come together to appear as one. |
Scale/Proportion | Size of an object |
Dominance/Emphasis | Area in an artwork that draws the viewers focus |
Grids | Network of uniformly placed horizontal and vertical lines |
Rule of Thirds | Grid in which there are two horizontal lines and two vertical lines, dividing a graphic or image into 9 equal sections. The intersection points of these lines are focal points of the image, where the viewers eyes are drawn to. |
Optical Center | spot on an image slightly above the center of the image, where the viewers eyes spend most of its time |
Z-pattern | Pattern in which the user scans the screen. starts at top left, then to top right, to bottom left, to bottom right. |