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Typography
| Term | Definition |
|---|---|
| Typography | Art and technique used to make written language readable and appealing. |
| Typeface | Collection of one or more fonts that share common design characteristics |
| Serif | Small line or stroke attached to the end of a larger stroke or character. |
| Sans Serif | Without Serif |
| Ornamental | Decorative |
| Script | Resembling handwriting |
| Symbol | an image that is representative of a concept or idea |
| Font | Style and size of a set of printable characters. |
| Monospaced | Each taking up the same amount of horizontal space. |
| Proportional | taking up space relative to their actual size |
| Visual Hierarchy | Arrangement of visual elements in a manner that implies importance |
| Text Size | Size of each character |
| Text Style | Modifications made to text such as bold, italics, and underlining. |
| Leading | Line spacing |
| Kerning | Adjusting of distance between characters in a proportional font so that it is visually pleasing |
| Tracking | Increasing or decreasing horizontal spacing between characters |
| Lines | Identifiable path created by a point moving in space. |
| Positive Space | foreground or the focus of the picture |
| Negative Space | Space that is not colored in, or the background space |
| Shapes | Enclosed object |
| Geometric | Makes use of basic geometry shapes like squares and rectangles. |
| Organic | Makes use of dynamic curves and natural shapes |
| Form | enclosed 3-dimensional object |
| Mass | Visual weight; impact of a visual element. |
| Texture | Perceived surface-level quality of art |
| Color | combination of hue, saturation, and brightness |
| Calming Colors | colors calm or soothing by nature, like blue, green, and purple |
| Exciting Colors | Opposite of cooling colors in effect. Examples are red, orange, and yellow. |
| Neutral Colors | Shades of grey, black, and brown. Don't evoke any sort of emotional effect |
| Color Harmony | Effect of the visually pleasing appearance of the combination of two or more colors |
| Color Palette | Full range of colors that can be displayed on a device screen |
| Complementary Color Scheme | Colors opposite to one another on the color wheel being used in a work. |
| Analogous Color Scheme | use of colors that are next to each other on the color wheel. |
| Monochromatic Scheme | Use of a single base hue |
| Hue | color |
| Value | lightness or darkness of a color |
| Tint | color mixed with white |
| Shade | color mixed with a degree of black |
| Saturation | Intensity of the color or hue |
| Balance | Distribution of visual elements in order to make a work of art aesthetically stable |
| Symmetrical | both halves of an image are mirrors of each other |
| Asymmetrical | Not symmetrical but still balanced |
| Radial | Visual balance achieved through circles |
| Contrast | Two different objects or elements placed in juxtaposition in order to create excitement |
| Unity/Harmony | refers to a set of compositional strategies that make the elements of an artwork come together to appear as one. |
| Scale/Proportion | Size of an object |
| Dominance/Emphasis | Area in an artwork that draws the viewers focus |
| Grids | Network of uniformly placed horizontal and vertical lines |
| Rule of Thirds | Grid in which there are two horizontal lines and two vertical lines, dividing a graphic or image into 9 equal sections. The intersection points of these lines are focal points of the image, where the viewers eyes are drawn to. |
| Optical Center | spot on an image slightly above the center of the image, where the viewers eyes spend most of its time |
| Z-pattern | Pattern in which the user scans the screen. starts at top left, then to top right, to bottom left, to bottom right. |