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CS Lesson 1.2

QuestionAnswer
Innovative Customer The buyer who wants to be the first to purchase the latest new trend. Trendsetter
Comparison Shopper Spends time checking out products through various advertisement. Checks all of their options first
Impluse Buyer Makes quick purchase decisions. Buys something at the check out register while waiting in line to check out
Follower Waits to see what the latest trends will be and is reluctant to try new products until their friends have done so.
Diverse Shopper Hard to predict or understand. Shops in many different places
Recreational Shopper Shops for fun. Not looking for anything particular but enjoys walking through the stores.
5 Stages of Decision-Making Need Recognition, Information Search, Evaluation of Alternatives, Purchase and Post-Purchase Evaluation
Need Recognition Realizing that some product or service might solve an identified problem or fulfill an identified need.
Information Search Determining which goods or services will help solve the identified problem and comparing the available alternatives
Evaluation of Alternatives Having enough information to select from alternatives, mentally rank them based on the established criteria and decide which product to purchase
Purchase Based on the choice of the best alternatives, the customer now decides where to buy the selected product
Post-Purchase Evaluation After purchasing the product, reviewing how the customer felt about the process
Created by: mia.boullion
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