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Unit 2
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| Term | Definition |
|---|---|
| Writing Style | the way something is written |
| Syntax | a set of rules in a language that dictates how words are put together to express an idea |
| Diction | the choice of words in a particular situation |
| Tone | a writer's attitude toward a subject or audience |
| Readability | the ease with which text can be read and understood |
| Body Copy | the main article or text in a written document |
| Chunking Writing style | breaking text into manageable systems |
| Paragraph Writing style | writing all text in the form of paragraphs |
| Search engine optimization | the process of affecting the visibility of a website or a web page in a search engine's search results. |
| Typography | balance and interplay of letterforms on the page |
| Point Size | the size of letters |
| Line Spacing | the vertical system between lines |
| Line length | the horizontal width of a text block |
| Font | a set of printable or displayable text characters in a specific style and size |