click below
click below
Normal Size Small Size show me how
D02 DESIGN PROCESS
Term | Definition |
---|---|
PROJECT | a temporary endeavor undertaken to create a unique (non-routine) product, service or result |
DELIVERABLE | the result or product that is required to be completed either during or at the end of the project including specifications, sketches, and comps |
SPECIFICATIONS | like a blueprint for a building, a plan that describes the requirements of the project (i.e. size, format) |
CREATIVE BRIEF | a written explanation given to a designer, outlining the goals, objectives, and specifications of a design project. |
COMPS (COMPREHENSIVE) | a mock-up, which is a complete simulation of a design or layout that’s created before the project goes to production. |
PROJECT SCOPE | establishes what work is included (or not included) in the project |
SCHEDULE | a model that presents linked activities and planned dates, durations, milestones and resources |
PROJECT PHASE | a collection of project activities that results in the completion of one or more deliverables |
DEMOGRAPHIC | a section of the population sharing common characteristics, such as age, gender, class, etc |
TARGET AUDIENCE | a particular group at which a film, book, advertising campaign, etc., is aimed. |
DESIGN PROCESS | the sequence of steps in creating visual designs including thumbnails, roughs, and comprehensives |
THUMBNAIL SKETCH | unrefined sketches for the purpose of exploring many different ideas quickly |
BRAINSTORM | a way of generating new ideas and solving problems by a group coming up with as many unrestrained and spontaneous ideas as possible. |
ROUGHS | hand-drawn sketches that are larger and more refined than thumbnail sketches |
MECHANICAL | camera-ready, final layout of all elements of a work to be reproduced through a commercial printing process. |
CAMERA READY | in the commercial printing industry a document that is ready to "go to press", or be printed |