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PROJECT a temporary endeavor undertaken to create a unique (non-routine) product, service or result
DELIVERABLE the result or product that is required to be completed either during or at the end of the project including specifications, sketches, and comps
SPECIFICATIONS like a blueprint for a building, a plan that describes the requirements of the project (i.e. size, format)
CREATIVE BRIEF a written explanation given to a designer, outlining the goals, objectives, and specifications of a design project.
COMPS (COMPREHENSIVE) a mock-up, which is a complete simulation of a design or layout that’s created before the project goes to production.
PROJECT SCOPE establishes what work is included (or not included) in the project
SCHEDULE a model that presents linked activities and planned dates, durations, milestones and resources
PROJECT PHASE a collection of project activities that results in the completion of one or more deliverables
DEMOGRAPHIC a section of the population sharing common characteristics, such as age, gender, class, etc
TARGET AUDIENCE a particular group at which a film, book, advertising campaign, etc., is aimed.
DESIGN PROCESS the sequence of steps in creating visual designs including thumbnails, roughs, and comprehensives
THUMBNAIL SKETCH unrefined sketches for the purpose of exploring many different ideas quickly
BRAINSTORM a way of generating new ideas and solving problems by a group coming up with as many unrestrained and spontaneous ideas as possible.
ROUGHS hand-drawn sketches that are larger and more refined than thumbnail sketches
MECHANICAL camera-ready, final layout of all elements of a work to be reproduced through a commercial printing process.
CAMERA READY in the commercial printing industry a document that is ready to "go to press", or be printed
Created by: dmaww