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2.05 Vocab
| Term | Definition |
|---|---|
| Community at Large | individuals employed in local/area organizations |
| Contingency Plan | the specific guidelines that are used when responding to undesirable circumstances |
| Counteractive | a public-relations strategy that involves a proactive response to unfavorable publicity messages or reverse its effects |
| Event | a gathering or activity |
| Fans | individuals or groups who express a common interest in a specific performer, athlete, team or organization |
| Goodwill | Positive feelings toward an individual or business; an individual or business acquires beyond the value of the goods and services provided |
| Media | the message channels used to promote a good, service, or idea; one of several sport/event fan bases |
| Media Buzz | Attention from a variety of media sources |
| Public Relations | A function of business designed to establish and maintain positive relationship between the business and its various publics, or fan bases |
| Publicity | any non personal presentation of ideas, goods, or services that is not paid for by the individual or organization benefiting from or harmed by it |
| Spectator | a type of fan who follows and watches a specific performer, athlete, team, or organization |
| Survey | A data- collection tool used to gather useful information from individuals |
Created by:
jordaann
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