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2.05 Vocab
| Term | Definition |
|---|---|
| Community at Large | Individuals who live in the area where the sport/event is held |
| Contingency Plan | The specific guidelines that are used when responding to undesirable circumstances |
| Crisis Management | A public-relations strategy that involves the ongoing managing, planning, and coordinating of resources in the event that undesirable circumstances occur |
| Event | A gathering or activity |
| Fans | Individuals or groups who express a common interest in a specific performer, athlete, team , or organization |
| Goodwill | Positive feelings towards an individual or business; an advantage that an individual an business requires beyond the values of the goods and services provided |
| Media | the message channels used to promote a good, service, or idea |
| Media Buzz | Attention from a variety of media sources |
| Public Relations | a function of business designed to establish and maintain positive relationship between the business and its various publics, or fan base |
| Publicity | Any non-personal presentation of ideas, goods, or services that is not paid for by the individual or organization benefiting from or harmed by it |
| Spectator | A type of fan who follows and watches a specific performer, athlete, team, or organization |
| Survey | A data collection tool used to gather useful information from individuals |
Created by:
hannahbrownlee
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