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marketing 2

terms

Definition
brand a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers
extension a product line extension marketed under the same general brand as a previous item or items
brand mark part of brand name that can not be spoken of. a brand name can be spoken of
category management marketing of several brands falling into groups, such as coffee, dessert, and oral hygiene.
descriptive level use of descriptive information on labels
generic brands a product that is only named by its generic class
grade label system of identification that describes a product by its quality
label the information attached to or on a product to name it
mixed bundling practice of offering for sale two or more products or services
national brands brand that is marketed throughout a national market.
package container used to protect, promote, transport and or identify a product
planograms visual plan showing the physical allocation of product display space within a product grouping used for standardizing merch presentation
price bundling to sale in bundles
product life cycle introduction, slow sales growth that follows the introduction of a new product. growth after introduction sales, also sells rapidly. maturity the plateauing of sales growth when the product has been accepted. decline sales slow down.
product line group of products organized into one general market
product mix full set of products offered for sale by an organization
product modification altering of a current product so as to make it more appealing to the market place
product positioning how the innovator firm decides to compare the new item to its predecessors
trade name trademark used to identify organization
trade character people animals animated characters objects or the like that are used in advertising a brand
trademark a legal term meaning the same as brand.
Created by: arangel2507
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