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development, planing
| Term | Definition |
|---|---|
| brand | a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. |
| extension | a product line extension marketed under the same general brand as a previous item or items. a brand extension is usually aimed at another segment of the general market for the overall brand |
| brand mark | the brand mark is that part of brand name that cannot be spoken. it commonly is a symbol, picture, design, distinctive lettering, color, or a combination of these. |
| category management | the marketing of the several brands falling under a generic product category such as coffee , dessert, and oral hygiene. |
| generic brands | a product that is named only by its generic class (e.g., drip-grind coffee, barber shop). generic brand products are often thought to be unbranded. |
| descriptive label | the use of descriptive information (e.g., size, ingredients, or use) on labels. |
| grade level | a system of identification that describes products by their quality, using agreed-on numbers or letters. |
| label | the information attached to or on a product for the purpose of naming it and describing its use, its dangers, its ingredients, its |
| mixed bundling | the practice of offering for sale two or more people products or services either at individual prices or for one single price |
| national brands | a brand that is marketed throughout a national market. it contrasts with regional brand and local brand |
| package | the container used to product, promote, transport, and/ or identify a product. the package may very from a plastic band wrap to a steel or wooden box |
| planograms | a visual plan showing the physical allocation of product display space within a product grouping used for standardizing merchandise presentation |
| price bundling | |
| product life cycle | |
| product line | |
| product mix | |
| product modification | |
| product positioning | |
| trade name | |
| trade character | |
| trademark |
Created by:
anavarro1517
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