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D & P

TermDefinition
Brand a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from another
Extension a product line extension marketed under the same general brand as a previous item(s)
Brand Mark the part of a brand name that cannot be spoken
Category Management the marketing of the several brands falling under a generic product category
Descriptive Label the use of descriptive information on labels
Generic Brands a product that is named only by its generic class
Grade Label a system of identification that describes products by their quality
Label the information attached to/on a product for the purpose of naming it and describing
Mixed Bundling the practice of offering for sale 2+ products/services at individual prices
National Brands a brand that is marketed throughout a national market
Package the container used to protect, promote, transport, and/or identify a product
Planograms a visual plan showing the physical allocation of product display space within a product grouping
Price Bundling the practice of offering 2+ products/services for sale at one price
Product Life Cycle has 4 stages that contains the growth of sales
Product Line a group of products marketed by an organization to one general market
Product Mix the full set of products offered for sale by an organization
Product Modification the altering of a current product so as to make it more appealing to the market place
Product Positioning how the innovator firm decides to compare the new item to its predecessors & creates an impression in the customer's mind
Trade Name a trademark that is used to identify an organization rather than a product/product line
Trade Character people, animals, animated characters, objects, or the like that are used in advertising a brand
Trademark a legal term meaning the same as brand
Created by: itrevino5946
Popular Marketing sets

 

 



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