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6th Grade Marketing
Unit 1
| Term | Definition |
|---|---|
| Marketing | the activities that are involved in making people aware of a company's products, making sure that the products are available to be bought, etc. |
| Market | To advertise or promote something |
| Good | |
| Service | an organization, company, or system that provides something to the public |
| Marketing Mix | Product, Place, Price, Promotion |
| Product | something that is made or grown to be sold or used |
| Promotion | something (such as advertising) that is done to make people aware of something and increase its sales or popularity |
| Consumer | a person who uses goods and services |
| Customer | a person who buys goods or services from a business |
| Need | to be in a condition or situation in which you must have (something) : to require (something) |
| Want | to desire or wish for (something) |
| Target Market | A target market is a group of consumers or organizations most likely to buy a company’s products or services. |
| Mass Market | When something is marketed on a large scale |