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Marketing Exam
7 Functions of Marketing & Marketing Mix
| Term | Definition |
|---|---|
| False | Marketing Mix and the 4 P's are totally different things |
| 4 | How many P's of marketing are there? |
| 7 | How many functions of marketing are there? |
| Age, race, gender | What is an example of demographics? |
| Beliefs, opinion | What is an example of pyschographics? |
| Location of customers | What is the prime of example of geographics? |
| Market Concept | (blank) is a belief or philosophy of marketing |
| Product | Which P of marketing mix chooses a product to make or sell? |
| Price | Which P in the marketing mix determines what is the exchange of the product? |
| Place | Which P of marketing mix determines how to get the product to the customer? |
| Promotion | Which P of marketing mix relates to advertising, personal selling, and publicity of a product? |
| Target Market | What is it called when a group is trying to sell their product to a specific group of people? |
| True | Market markets are specific |
| Promotion | What is Mrs. Ziebart's favorite P of marketing mix? |
| Product Service Management | What function of marketing deals with updating products to improve the product? |