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2.03 Vocab

TermDefinition
Marketing Info data collected from internal or external sources to help make marketing decisions
Facts something that actually exists; reality; truth
Estimates an approximate judgement or careful calculation about the impact of a product
Predictions a forecast of something to happen
Relationships what happens to products, estimates or predictions based on changes
Primary Data original DATA or FACTS collected for a purpose - Spectators and Participants
Secondary Data Information and conclusions gathered from reviewing primary data
Internal Data Information/Records within organization
External Data Information/Records outside organization
Created by: Zacharys239
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