click below
click below
Normal Size Small Size show me how
Oct. 29-Nov. 2
| Question | Answer |
|---|---|
| a paid form of communication sent out by a business about a product or service | advertising |
| the act of establishing a favorable relationship with customers and the general public | public relations |
| free promotion generated by media coverage | publicity |
| written and provided to radio stations and/or television stations and is meant to inform the media of an event or product | press release |
| the name, logo, or symbol associated with a business | brand |
| portion of a market controlled by a particular company or product | brand |