the process of planning, pricing, promoting, selling and distributing products.

marketing sporting products(goods, services, or entities) to sport consumers.

marketing other consumer products(ideas, goods or services) through sport promotions.

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marketing principles

Question	Answer
marketing	the process of planning, pricing, promoting, selling and distributing products.
traditional marketing	ideas, goods, and service
1st thrust	marketing sporting products(goods, services, or entities) to sport consumers.
2nd thrust	marketing other consumer products(ideas, goods or services) through sport promotions.