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Marketing
| Question | Answer |
|---|---|
| Roone Arledge | He made sports fun and entertaining. and he worked for ABC started monday night football. |
| Marketing | is the process of planning pricing promotion, distrubution , of a product. |
| Billy Veeck | wanted to put entertainment into the game. wanted the team to get crowds to come even if the team is garbage. |
| sponsorship | is aquireing rights with an event, for the purpose of deriving the benifit for an orgonization. (1852) |
| Spalding | came up with the term official. turned his name into sports goods,(official apparrell of the NFL is REEBOK) |
| Mark McCormack | started athletes endorement deals(IMG company)He did it with Arnold Palmer. |
| Fan identification | is when fans become emotionally connected to the team "were going to the Ship" |
| Matt Levine | credited for market research in the sports |
| focus group | get small group that has predetermined sports topics(asking to take part in taste test ex) |
| Pass by interviews | interviews in heavy traffic areas. |
| what is the marketing mix | the conrolled varibles a company puts together to satisfy a target group |
| Functions | Product, place, promotion, price |
| Target Market | the people they are trying to reach with a new product. |
| Mass Marketing | When a organization markets to everyone, not smart. |
| Segmentaion | Identifying the sub groups, surveys, questionair, grouping based on |
| Demographics | age,money made ethnicities |
| Psychographics | Stats such as preferences or behavior |
| Geographical | Stats based on where they live region or zip codes |
| Personal Selling | direct contact, face-to-face presentation; seller persuades buyer |
| Advertising | one way communication; pay to promote products Ethnic Marketing Focus on Hispanics through radio broadcasts and web sites in Spanish (ESPN Deportes) Generational Marketing |
| Publicity | Media exposure that’s free; Disadvantage: one has no control over what is written. |
| Sales Promotion | special activities to increase sales; includes a customer incentive or gimmick. |
| Ethnic Marketing | Focus on Hispanics through radio broadcasts and web sites in Spanish (ESPN Deportes) |
| Mainstream products | made at a manufacturing site then shipped to a location where customers can buy them. |
| sports event | produced distributed and produce no shelf life. |
Created by:
AlexL
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