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2.04 Vocab

QuestionAnswer
marketing info data collected from internal or external sources to help make marketing decisions. for example how much it would cost to host a game and the price of tickets to make a profit
facts something that actually exists; reality; truth. for example if you tell the truth and not a lie
estimates an approximate judgment or careful calculation about the impact of a product. for example an estimate could be a close guess to the price it would take to renovate a place
predictions a forecast of something to happen. a prediction could be who you think will win a game
relationships what happens to products, estimates or predictions based on changes
primary data original DATA or FACTS collected for a purpose. for example gym members
secondary data information and conclusions gathered from reviewing primary data. for example internal and external data
internal data information within an organization. for example lost sales reports
external data information of records outside of an organization. for example clickstream data
e marketers use digital customer information such as clickstream data
Created by: 1808682
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