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MAWD Lesson 1.02 voc

Illustrations and photographs used to convey meaning and add appeal Graphic
A print effect in which a color or an object appears to run off the edge of a page Bleed
Brief descriptive text, usually placed near an image Caption
An enlarged character at the beginning of a paragraph. Drops below the line of text. Grabs the reader’s attention. Dropped cap
Quotation taken directly from the body of the article. Used to draw attention. Often made larger. Pull quote
Smaller, self-contained story alongside a larger story Sidebar
A symbol used to indicate the end of an article or news item End mark
Banner on the front of a document. Identifies the publication. Includes the name of the publication, a logo, and a motto. Nameplate
title of the article, usually set in a larger font Main Heading
Subtitles. Usually set in a smaller font than the title. Can be used to break up body copy. Subheading
Gives credit to the author or contributor of photo or article. Usually placed just below the headline or photo or at the beginning or end of the article Byline
Words positioned above a headline, usually as a lead in or teaser Kicker
Placed between a headline and an article to provide a segue between the headline and the body of the article Deck
The bulk of the publication Body
Tells readers which page to refer to for the continuation of an article Jumpline
Running text at the top and/or bottom of a document. Used for identifying information, page numbers, date, section titles. Running header/footer
Graphical representation of data or information intended to present complex information quickly and clearly. Info graphic
Created by: slathram



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