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1.02 Design Features

Graphic Illustrations and photographs used to convey meaning and add appeal
Bleed Print effect in which a color or an object appears to run off the edge of a page
Caption Brief descriptive text usually placed near an image
Dropped cap Enlarge character at the beginning of a paragraph, drops below a line of text, grabs the reader’s attention
Pull quote Quotation taken directly from the body of the article, used to draw attention, usually made larger. Can be placed between columns, alone in a column, right justified, or beneath the headline
Sidebar Smaller, self-contained story alongside a larger story
End mark Symbol used to indicate the end of an article or new items
Nameplate Banner on the front of a document, identifies the publican, and include the name, logo and a motto
Main Heading Title of the article, usually in a larger font
Subheading Subtitles, smaller font than title, use to break up body copy
Byline Give credit to author, contributor of a photo or article, usually placed just below the headline or photo, or at the beginning or end of the article
Kicker Words positioned above a headline usually as a lead in or a teaser
Deck Placed between a headline and an article to provide a segue between the headline and the body of the article
Body Bulk of the publication- paragraphs- use settings to adjust space between paragraph. Characters- use fonts, styles, leading, kerning and tracking to enhance the publication
Jumpline Tell readers which page to refer to for the continuation of an article
Running Running text at the top or bottom of a document, used for identifying information, page numbers, dates and section files.
Infographic Graphical representation of data or information intended to present complex information quickly and clearly.
Created by: mtdang21