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MaWD - Lesson 1.02

QuestionAnswer
Graphic Illustrations and Photographs used to convey meaning and add appeal
Bleed A print effect in which a color or an object appears to run off the edge off a page
Caption Brief descriptive text usually placed near an image
Dropped cap An enlarged character at the beginning of a paragraph; drops below the line of text; Grabs the readers attention
Pull quote Quotation taken directly from the body of the article; used to draw attention; often made larger, can be placed: Between columns, alone in a column, right justified, beneath the headline
Sidebar Smaller, self-contained story alongside a larger story
End mark A symbol used to indicate the end of an article or news item•
Nameplate banner on the front of a document, identifies the publication, includes the name of the publication, a logo, and a motto
Main Heading title of the article usually set in a larger font
Subheading Subtitles, usually set in a smaller font than the title, can be used to break up body copy
Byline Gives credit to the author or contributor of photo or articleUsually placed just below the headline or photo or at the beginning or end of the article
Kicker words positioned above a headline, usually as a lead in or teaser
Deck placed between a headline and an article to provide a segue between the headline and the body of the article
Body The bulk of the publication; Paragraphs – use paragraph settings to adjust the space between paragraphs; Characters – use fonts, styles, leading, kerning, and tracking to enhance the publication
Jumpline Tells readers which page to refer to for the continuation of an article
Running header/footer Running text at the top and/or bottom of a document. Used for identifying information, page numbers, date, section titles
Infographics Graphical representation of data or information intended to present complex information quickly and clearly
Created by: aullrich
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