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chapter 3

TermDefinition
business model Structure upon which a business is based.
certificate of authenticity Document attesting that the item is genuine.
cloning Creating an exact replica.
competitor Manufacturer or seller of a product or service that is sold in the same market as that of another manufacturer.
copyright Right granted by the government or by law for an author, playwright, composer, song- writer and certain others to exclusively publish, print or sell his product for a specified time period.
exclusive rights Not having to share a market
franchise Privilege or authorization granted by an organization.
franchisee Person or organization granted a franchise.
franchisers Person or organization that grants a franchise.
idea creation Originating an idea.
mega-business Very large business
patent Government grant to exclusively make, use or sell a product for a specific period of time.
signage Displays which convey information.
trade show Gathering of people interested in the same product or line.
trade mark Terms under which suppliers agree to supply their customers. The most important tend to be the payment terms, since the supplier is usually extending credit.
Created by: tgates19
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