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Marketing Concepts

TermDefinition
Marketing the activity of selling, distrubution and purchasing of a product
Marketing mix the uncontrollable marketeing variables
Functions of Marketing the main functions of marketing
Situation Analysis how to fix a problem according to hte situation
Marketing Concepts the concepts of marketing
Customer The actual or prospective purchaser of a product
Target Market the total population a business is trying to sell to
Market Segmentation the process of subdividing a market into distinct subsets of customers
Demographic the study of total size,sex,territorial distribution,age,composition and other characteristics
Geographic based on where your target market lives
Psychographic dividing markets based on life styles,attitudes,behavior,and drives
Created by: adam0112
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