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marketing concepts

TermDefinition
marketing process of creating, delivering or communicating
marketing mix the four p's, price, promotion, product, and place
functions of marketing 7 basic functions ( distribution, financing, marketing, information management, pricing,product/service management, promotion, and selling)
situation analysis study of past and present data to help better the performance.
marketing concept the idea to satisfy a customers needs
customer a purchaser of products
target market part of the pop. where businesses focus on
market segmentation subdividing a market into distinct subsets of customers
demographic study of human characteristics
geographic market segmentation based on where you live
psychographic dividing markets based on social aspects
Created by: jblair0669
Popular Marketing sets

 

 



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