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marketing concepts
Term | Definition |
---|---|
marketing | process of creating, delivering or communicating |
marketing mix | the four p's, price, promotion, product, and place |
functions of marketing | 7 basic functions ( distribution, financing, marketing, information management, pricing,product/service management, promotion, and selling) |
situation analysis | study of past and present data to help better the performance. |
marketing concept | the idea to satisfy a customers needs |
customer | a purchaser of products |
target market | part of the pop. where businesses focus on |
market segmentation | subdividing a market into distinct subsets of customers |
demographic | study of human characteristics |
geographic | market segmentation based on where you live |
psychographic | dividing markets based on social aspects |