Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
MAWD Lesson 1.01 voc
| Definition | Term |
|---|---|
| The style, arrangement, and appearance of text | Typography |
| The basic design of a character | Typeface |
| Have strokes at the tips of the letters | Serif |
| No strokes at the tips of the letters and is easier to read on digital displays | Sans Serif |
| Designed strictly to catch the eye. Used for decoration. Should never be used in the body text | Ornamental |
| Appear to have been written by hand. Should never be keyed in all types. Conveys a formal mood | Script |
| Use decorative pictures or symbols instead of characters. Allows the user to use a symbol to convey the message without importing a graphic | Symbol |
| The specified size, weight, and style applied to a typeface | Font |
| Each character takes up the same amount of horizontal space | Monospaced |
| The amount of horizontal space each character takes up varies | Proportional |
| An arrangement of text in a graduated series to help readers scan and know where to enter and exit the text | Visual Hierarchy |
| The vertical height of a character | Text Size |
| Bold, italic, fill color, stroke color, shadow, small caps | Text Style |
| Vertical spacing between lines of text | Leading |
| Horizontal spacing between pairs of letters | Kerning |
| Horizontal spacing between all the characters in a large block of text | Tracking |
| Can be any size, shape, texture, pattern, or direction. Can be straight or curved | Lines |
| Length, width, and depth of objects | Positive Space |
| “white space.” The distance between objects | Negative Space |
| 2-dimensional space | Shapes |
| Triangles, squares, circles | Geometric |
| Natural or man-made shapes | Organic |
| 3-dimensional space added to objects by the addition of shadows, tone, or color transitions | Form |
| The size or amount of space taken up by an element. Used for emphasis | Mass |
| Used to convey a sense of touch or feel | Texture |
| Evokes emotion. Sets tone or mood | Color |
| Blue, green, violet | Calming colors |
| Red, orange, yellow | Exciting colors |
| Beige, ivory, taupe, black, gray, white | Neutral colors |
| Choosing pleasing color combinations from a color palette | Color Harmony |
| A range of colors | Color palette |
| Any 2 colors directly opposite each other on the color wheel | Complementary color scheme |
| Any 3 colors which are side by side on a 12-part color wheel | Analogous color scheme |
| Uses variations in lightness and saturation of a single color | Monochromatic scheme |
| A color | Hue |
| The brightness of a color | Value |
| A hue plus white | Tint |
| A hue plus black | Shade |
| The amount of the hue used; a color’s intensity | Saturation |
| The arrangement of elements | Balance |
| Elements are centered or evenly divided both vertically and horizontally | Symmetrical |
| Off-center alignment created with an odd or mismatched number of elements | Asymmetrical |
| The elements radiate or swirl in a circular or spiral path | Radial |
| Emphasizing the difference between elements. Creates interest and excitement | Contrast |
| All of the design elements are consistent with each other in shape, style, and color and consistent with the overall message | Unity/Harmony |
| The relationships between the sizes of various elements | Scale/Proportion |
| The first element the eye sees; the facial point | Dominance/Emphasis |
| The use of columns/rows in design | Grids |
| Splitting an image or design into thirds, so you end up with 9 equal sections | Rule of Thirds |
| The spot the eye first sees when it encounters a page | Optical Center |
| The pattern the eye follows when scanning a page | Z-pattern |
Created by:
slathram
Popular Business sets