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Lesson 1.01 Vocab

MaWD lesson 1.01 Vocab

TermDefinition
Typography
Typeface
Serif
Sans Serif
Ornamental
Script
Symbol
Font
Monospaced
Proportional
Visual Hierarchy
Text Size
Text Style
Leading
Kerning
Tracking
Lines
Positive Space
Negative Space
Shapes
Geometric
Organic
Form
Mass
Texture
Color
Calming colors
Exciting colors
Neutral colors
Color Harmony
Color palette
Complementary color scheme
Analogous color scheme
Monochromatic scheme
Hue
Value the brightness of a color
Tint a hue plus white
Shade a hue plus black
Saturation the amount of the hue used; a color intensity.
Balance the arrangement of elements
Symmetrical elements are centered or evenly divided both vertically and horizontally
Asymmetrical off-center alignment created with an odd or mismatched number of elements
Radial the elements radiate from or swirl in a circular or spiral path
Contrast Emphasizing the difference between elements
Unity/Harmony all of the design elements are consistent with each other in shape, style and color and consistent
Scale/Proportion the relationships between the sizes of various elements
Dominance/Emphasis the first element the eye sees; the focal point
Grids the use of columns/ rows in design
Rule of Thirds spitting an image or design into thirds, so you end up with 9 equal sections
Optical Center the spot the eye first sees when it encounters a page.
Z-pattern the pattern the eye follows when scanning a page
Created by: Jahiem01