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Lesson 1.01 Vocab
MaWD lesson 1.01 Vocab
Term | Definition |
---|---|
Typography | |
Typeface | |
Serif | |
Sans Serif | |
Ornamental | |
Script | |
Symbol | |
Font | |
Monospaced | |
Proportional | |
Visual Hierarchy | |
Text Size | |
Text Style | |
Leading | |
Kerning | |
Tracking | |
Lines | |
Positive Space | |
Negative Space | |
Shapes | |
Geometric | |
Organic | |
Form | |
Mass | |
Texture | |
Color | |
Calming colors | |
Exciting colors | |
Neutral colors | |
Color Harmony | |
Color palette | |
Complementary color scheme | |
Analogous color scheme | |
Monochromatic scheme | |
Hue | |
Value | the brightness of a color |
Tint | a hue plus white |
Shade | a hue plus black |
Saturation | the amount of the hue used; a color intensity. |
Balance | the arrangement of elements |
Symmetrical | elements are centered or evenly divided both vertically and horizontally |
Asymmetrical | off-center alignment created with an odd or mismatched number of elements |
Radial | the elements radiate from or swirl in a circular or spiral path |
Contrast | Emphasizing the difference between elements |
Unity/Harmony | all of the design elements are consistent with each other in shape, style and color and consistent |
Scale/Proportion | the relationships between the sizes of various elements |
Dominance/Emphasis | the first element the eye sees; the focal point |
Grids | the use of columns/ rows in design |
Rule of Thirds | spitting an image or design into thirds, so you end up with 9 equal sections |
Optical Center | the spot the eye first sees when it encounters a page. |
Z-pattern | the pattern the eye follows when scanning a page |