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Lesson 1.01
Multi-Media
| Term | Definition |
|---|---|
| Typography | Style and appearance of printed matter |
| Typeface | A design of type |
| Serif | Small line attached to the end |
| Sans Serif | A category of typefaces that don’t use serif |
| Ornamental | decorative |
| Script | Font Handwriting style |
| Symbol | A Mark |
| Font | Changing face or size of something |
| Monospaced | A font whose letters and characters each occupy the same amount of horizontal space |
| Proportional | Corresponding in size |
| Visual Hierarchy | Arrangement or presentation of elements |
| Text Size | Size of text letters |
| Text Style | The way you use words |
| Leading | Most important |
| Kerning | Space between |
| Tracking | Maintain of a constant difference in frequently between two or more connected circuits |
| Lines | A long narrow mark |
| Positive Space | Focus of a picture |
| Negative Space | Space that surrounds an object itself |
| Shapes | External form |
| Geometric | Decorated with regular lines and shapes |
| Organic | Relating |
| Form | The visible shape or configuration of something |
| Mass | Large body of matter with no definite shape |
| Texture | Surface or substance |
| Color | A way of expressing art more |
| Calming colors | Blue, violet, purple |
| Exciting colors | Red, yellow, orange |
| Neutral colors | Black, white, grey |
| Color Harmony | Combing colors in a fashion |
| Color palette | Range of colors |
| Complementary color scheme | Colors opposite of each other on the color wheel |
| Analogous color scheme | Group of 3 colors next to each other on a color wheel |
| Monochromatic scheme | All tint, tones and shade colors |
| Hue | A color or shade |
| Value | The worth of something |
| Tint | Variety of a color |
| Shade | A color regarding either dark or light |
| Saturation | Intensity of a color |
| Balance | A condition in which different elements are equal |
| Symmetrical | Arranging elements |
| Asymmetrical | Two sides that don’t match |
| Radial | Any type of balance based on a circle with its design |
| Contrast | Principal of art |
| Unity/Harmony | All elements of a piece combine to make a balance |
| Scale/Proportion | Concerned with size |
| Dominance/Emphasis | Area or object within the artwork |
| Grids | Unfinished relief sculpture or in painting |
| Rule of Thirds | Guide line which applies to the process |
| Optical Center | Rectangular region |
| Z-pattern | Draw attention to your element |