Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

MaWD Lesson 1.01 Voc

TermDefinition
Typography The style, arrangement, and appearance of text
Typeface The basic design of character
Serif Have strokes at the tips of letters (Times New Roman)
Sans Serif Doesn’t have strokes at the tips of letters (Arial)
Ornamental Designed strictly to catch the eye, used for decoration
Script Appear to have been written by hand, never to be typed in all caps
Symbol Used for fun (Emojis)
Font The style, weight, and specific size applied to a typeface
Monospaced Each character takes up the same amount of horizontal space
Proportional The amount of horizontal space each character takes up varies
Visual Hierarchy An arrangement of text in a graduated series to help readers scan and know where to enter and exit the text
Text Size The vertical height of a character
Text Style Bold, italic, fill color, stroke color, shadow, and small caps
Leading Vertical spacing between the lines of text
Kerning Horizontal spacing between pairs of letters
Tracking Horizontal spacing between all the characters in a large block of text
Lines Can be any size, shape, texture, pattern or direction, straight or curved
Positive Space Length, width, and depth of objects
Negative Space “white space” the distance between objects, necessary to avoid clutter; gives a design breathing room
Shapes 2-dimensional space enhances a publication
Geometric Triangles, squares, circles
Organic Natural or man-made shapes (leaves, flowers, cars
Form 3-dimensional space added to objects by the addition of shadows, tone, or color transitions
Mass The size or amount of space taken up by an element, used for emphasis
Texture Used to convey a sense of touch or feel
Color Evokes emotion, can add or detract, can create movement and lead the eye
Calming Colors Pale pink, lavender, beige, pale gray, aqua, etc.
Exciting Colors Red, orange, yellow, blue, green
Neutral Colors Beige, ivory, taupe, black, gray, white
Color Harmony Create harmony by choosing pleasing color combinations from a color palette
Color Palette Full range of colors that can be displayed on a device screen or other interface
Complementary Color Scheme Any 2 colors directly opposite each other on the color wheel
Analogous Color Scheme Any 3 colors which are side by side on a 12-part color wheel
Monochromatic Scheme Uses variations in lightness and saturation if a single color
Hue A color
Value The brightness of a color
Tint A hue plus white
Shade A hue plus black
Saturation The amount of hue used; color’s intensity
Balance The arrangement of elements
Symmetrical Elements are centered or evenly divided both vertically and horizontally
Asymmetrical Off-center alignment created with an odd or mismatched number of elements
Radial The elements radiate from or swirl in a circular or spiral path
Contrast Emphasizing the difference between elements, creates interest and excitement (red and white, squares and circles, rough and smooth textures)
Unity/Harmony All the design elements are consistent with each other in shape, style and color and consistent with the overall message
Scale/Proportion The relationships between the size of various elements
Dominance/Emphasis The first element the eye sees; the focal point
Grids The use of column/row design used frequently in print and web design
Rule of Thirds Splitting an image or design into thirds, so you end with 9 equal sections, place the focal point along a line or where the lines intersect
Optical Center The spot the eye first sees when it encounters a page
Z-pattern The pattern the eye follows when scanning a page
Created by: marisjackson
Popular Business sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards