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MAWD Lesson 1 Vocab
MAWD Lesson 1.01 vocabulary
| Term | Definition |
|---|---|
| Typography | the style, arrangement, and appearanceof text |
| Typeface | the basic design of a chaacter |
| Serif | make it easier for the readers eye |
| Sans Serif | without the dash on the letters |
| Ornamental | designed strictly to catch the eye |
| Script | appear to have been written by hand |
| Symbol | picture that can be read as a word |
| Font | Size style weight |
| Monospaced | all letters same width |
| Proportional | certain letters different width |
| visual hierarchy | the order in which the eye perceives and sees it |
| text size | size of letters/font |
| text style | how the text design looks |
| leading | verticle spacing between the lines |
| kerning | adjusting the spacing |
| tracking | expand or retract the amount of text on a page |
| lines | can be any size, shape, or length |
| positive space | main focus of a picture |
| negative space | the space that surrounds an object in an image |
| shape | element of art |
| geometric | use of lines and shape |
| organic | free-form, unpredictable, and flowing in appearance |
| form | 3 dimensional composition |
| mass | 3 dimensional solid |
| texture | perceived surface quality |
| color | light striking off an object and back to the eye |
| calming colors | colors to calm you |
| exciting colors | colors that excite you |
| neutural colors | black, white, grey, and sometimes brown |
| color harmony | combining colors to be harmonious to the eye |
| color pallete | range of colors |
| complementary color scheme | colors that oppose each other |
| Analogous color scheme | colors that are near each other |
| Monochromatic scheme | derived from a single based hue |
| hue | color or shade |
| value | lightness or darkness |
| tint | mixture of color with white |
| shade | mixture with black |
| saturation | intensity of a color |
| balance | arranging elements on either side |
| symmetrical | arranging elements on either side to be equally weighted |
| asymmetrical | two sides that are not identical |
| radial | parts are regularly arranged and radiate from central point |
| contrast | arrangement of opposite elements |
| unity/harmony | combining together |
| scale/proportion | size of the object |
| Dominance/Emphasis | focus on what you want the person to pay attention too. |
| grids | control proportions |
| rule of thirds | composing visual images |
| optical center | viewers eye spends most of the time |
| z pattern | rows of light content interspersed with large graphics |
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