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key terms 1.01
| Term | Definition |
|---|---|
| Typography | The style and appearance of printed matter |
| Typeface | A particular design of type |
| Serif | A slight projection finishing off a stroke of a letter in certain typefaces |
| Sans Serif | A style of type without serifs |
| Ornamental | Serving or intended as an ornament |
| Script | Printed type imitating handwriting |
| Symbol | A mark used as a conventional representation of an object |
| Font | A set of type of one particular face and size |
| Monospaced | a font whose letters and characters each occupy the same amount of horizontal space |
| Proportional | Corresponding in size or amount to something else |
| Visual Hierarchy | the order in which a user processes information on a page |
| Text Size | The size of the text |
| Text Style | The style of the text |
| Leading | Most important |
| Kerning | the process of adjusting the spacing between characters |
| Tracking | Expand or contract the amount of text on a page |
| Lines | The space between the text |
| Positive Space | The main focus of an image |
| Negative Space | The space that surrounds the image |
| Shapes | The external form or appearance of something |
| Geometric | characterized by or decorated with regular lines and shapes |
| Organic | Relating to or derived from living matter |
| Form | The visible shape of something |
| Mass | The majority of |
| Texture | The feel or appearance of something |
| Color | the property possessed by an object of producing different sensations on the eye as a result of the way the object reflects or emits light. |
| Calming colors | Aqua, pale pink, cool blue, beige, pale gray, etc |
| Exciting colors | Red, orange, yellow, green, blue, etc |
| Neutral colors | Ivory, taupe, black, gray, white, etc |
| Color Harmony | The theory of combining colors in a way this is harmonious to the eye |
| Color palette | A range of colors |
| Complementary color scheme | Colors opposite of each other in the color wheel |
| Analogous color scheme | Colors next to each other in the color wheel |
| Monochromatic scheme | Single based hues |
| Hue | The shade of the color |
| Value | The lightness or darkness of tones or colors |
| Tint | Mixture of a color with white |
| Shade | Mixture of a color with black |
Created by:
eelan
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