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MAWD 1.01
| Typography | Answer |
|---|---|
| Typeface | the style and appearance of printed matter |
| Serif | a particular design of type |
| Sans Serif | a slight projection finishing off a stroke of a letter in certain typefaces |
| Ornamental | a style of type without serifs |
| Script | Designed strictly to catch the eye and should be used sparingly |
| Symbol | The characters appear to have been written by hand |
| Font | Uses decorative pictures or symbols instead of characters |
| Monospaced | A specific size, weight, and style applied to a character (letter, number, symbol |
| Proportional | All characters takes up the same amount of horizontal space |
| Visual Hierarchy | Arrangement of text in a graduated series to help readers scan |
| Text Size | the size of text characters, measured in units called points |
| Text Style | the size of text characters, measured in units called points |
| Leading | Vertical spacing between lines of text |
| Kerning | Horizontal spacing between pairs of letters |
| Tracking | Horizontal spacing between all the characters in a large block of text |
| Lines | An open ended path with 2 anchor points, which included straight, beziers, and spirals |
| Positive Space | Length, width, and depth of objects |
| Negative Space | -"White space" -The distance between objects -Avoids clutter |
| Shapes | -2D space -Enhances a publication |
| Geometric | Basic shapes (triangles, squares, circles) |
| Organic | Natural or man-made shapes (leaves, flowers, cars) |
| Form | 3D space added to objects by adding shadows, tone, or color variations |
| Mass | Size or amount of space taken up by an element |
| Color | -Evokes emotions -Sets tone/mood -Can add or detract -Can create movement and lead the eye |
| Calming colors | -Calming -Blue, green, violet |
| Exciting colors | -Exciting -Red, orange, yellow |
| Neutral colors | -Unifies a design -Beige, ivory, taupe, black, gray, white |
| Color Harmony | Pleasing color combinations from a color palette |
| Color palette | digital world, refers to the full range of colors that can be displayed on a device screen or other interface |
| Complementary color scheme | Any 2 colors that are directly opposite each other on the color wheel |
| Analogous color scheme | Any three colors which are side by side on a 12 part color wheel |
| Monochromatic scheme | Uses variations in lightness and saturation of a single color. |
| Hue | Another name for color |
| Value | The brightness of a color |
| Tint | A hue plus white |
| Shade | A hue plus black |
| Saturation | The amount of the hue used; a colors intensity |
| Balance | The arrangement of elements |
| Symmetrical | Elements are centered or evenly divided both vertically and horizontally |
| Asymmetrical | Off center alignment created with an odd or mismatched number of elements |
| Radial | The elements radiate from or swirl in a circular or spiral path |
| Contrast | Emphasizing the difference between elements |
| Unity/Harmony | All of the design elements are consistent with each other in shape, style, and color and consistent with the overall message |
| Scale/Proportion | The relationship between the sizes of various elements |
| Dominance/Emphasis | The first element the eye sees; focal point |
| Grids | The use of columns and rows in design |
| Rule of Thirds | Splitting an image or design into thirds, so you end up with 9 equal sections |
| Optical Center | The spot the eye sees first Slightly above and to the right of the actual center |
| Z-pattern | The pattern the eye follows when scanning a page. |
| Texture | Used to convey a sense of touch or feel |
Created by:
ConnorW33
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