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MaWD Lesson 1 Vocab
| Term | Definition |
|---|---|
| Typography | The style and appearance of printed matter |
| Typeface | A design of type |
| Serif | A slight projection finishing off a stroke of a letter in certain typefaces |
| Sans Serif | A style of type without serifs |
| Ornamental | Serving or intended as an ornament |
| Script | Printed type imitating handwriting |
| Symbol | A mark used as a conventional representation of an object |
| Font | A set of type of one face and size |
| Monospaced | A font whose letters and characters occupy the same amount of horizontal space |
| Proportional | Corresponding in size or amount to something else |
| Visual Hierarchy | The order in which a user processes information on a page |
| Text Size | The size of the text |
| Text Style | The style of the text |
| Leading | Most important |
| Kerning | The process of adjusting the spacing between characters |
| Tracking | Expand or contract the amount of text on a page |
| Lines | The space between text |
| Positive Space | The space that surrounds an object in an image |
| Negative Space | The space around and between the subjects of an image |
| Shapes | The form of an object or its external boundary |
| Geometric | A design characterized by or decorated with regular lines and shapes |
| Organic | A relationship between elements of something such that they fit together harmoniously as necessary parts of a whole |
| Form | The visible shape or configuration of something |
| Mass | A large amount of material |
| Texture | The feel, appearance, or consistency of a surface or a substance |
| Color | The property possessed by an object of producing different sensations on the eye as a result of the way the object reflects or emits light |
| Calming Colors | Any color that is calm or soothing in nature, such as green, blue, and violet |
| Exciting Colors | Any color that conveys emotions from optimism to violence, such as red, orange, and yellow |
| Neutral Colors | Colors that don’t show up on the color wheel, such as black, white, and gray |
| Color Harmony | The theory of combining colors in a fashion that is harmonious to the eye |
| Color Palette | A range in colors that are related to each other |
| Complementary Color Scheme | Colors that are opposite each other on the color wheel, such as red and green |
| Analogous Color Scheme | Colors that are adjacent each other on the color wheel, such as blue and indigo |
| Monochromatic Color Scheme | Colors that are derived from a single base hue and extend using its shades, tones, and tints |
| Hue | A color |
| Value | The brightness of a color |
| Tint | A hue plus white |
| Shade | A hue plus black |
| Saturation | The amount of the hue used; a color’s intensity |
| Balance | The arrangement of elements |
| Symmetrical | Elements are centered or evenly divided both vertically and horizontally |
| Asymmetrical | Off-center alignment created with an odd or mismatched number of elements |
| Radial | The elements radiate from or swirl in a circular path |
| Contrast | Emphasizing the difference between elements |
| Unity/Harmony | All of the design elements are consistent with each other in shape, style, and color, and are consistent with the overall message |
| Scale/Proportion | The relationships between the sizes of various elements |
| Dominance/Emphasis | The first element the eye sees; the focal point |
| Grids | The use of rows/columns in design |
| Rule of Thirds | Splitting an image or design in to thirds so you end up with 9 equal sections |
| Optical Center | The spot the eye first sees when it encounters a page |
| Z-Pattern | The pattern the eye follows when scanning a page |
Created by:
NathanReston
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