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Lesson 1.01


Typography the style and appearance of printed matter.
Typeface a particular design of type.
Serif a slight projection finishing off a stroke of a letter in certain typefaces.
Sans Serif a style of type without serifs.
Ornamental A decorative font
Script printed type imitating handwriting.
Symbol a mark or character used as a conventional representation of an object, function, or process, e.g., the letter or letters standing for a chemical element or a character in musical notation.
Font a set of type of one particular face and size.
Monospaced a font whose letters and characters each occupy the same amount of horizontal space
proportional corresponding in size or amount to something else.
visual Hierarchy the order in which a user processes information on a page
Text Size the size of text characters, measured in units called points
Text Style The way text looks
Leading The amount of vertical space between lines of text.
Kerning he process of adjusting the spacing between characters in a proportional font
Tracking Letter spacing
positive space the main focus of a picture
Negative Space the background
Shapes A shape is a figure or surface area enclosed by a boundary.
Geometric characterized by or decorated with regular lines and shapes.
Organic characterized by continuous or natural development.
Form the visible shape or configuration of something.
Mass a coherent, typically large body of matter with no definite shape.
Texture the feel, appearance, or consistency of a surface or a substance.
Color the property possessed by an object of producing different sensations on the eye as a result of the way the object reflects or emits light.
Calming colors colors that can bring a calming vibe
Exciting colors colors that bring an exciting emotion.
Neutral colors colors that bring no emotion.
color harmony combining colors in a fashion that is harmonious to the eye
Color palette a range of colors
Complementary color scheme Colors that are opposite each other on the color wheel
Analogous color scheme Analogous colors are groups of three colors that are next to each other on the color wheel
Monochromatic scheme all the colors of a single hue
Hue a color or shade.
Value the relative degree of lightness or darkness of a particular color.
tint a shade or variety of color.
shade a color, especially with regard to how light or dark it is or as distinguished from one nearly like it.
Saturation the intensity of color in an image
Balance the global adjustment of the intensities of the colors
Symmetrical made up of exactly similar parts facing each other or around an axis; showing symmetry.
Asymmetrical having parts that fail to correspond to one another in shape, size, or arrangement; lacking symmetry.
Radial of or arranged like rays or the radii of a circle; diverging in lines from a common center.
Contrast the state of being strikingly different from something else, typically something in juxtaposition or close association.
Unity/Harmony All design elements are consistent with each other.
Scale/proportion How big a shape is
Dominance/Emphasis an area or object within the artwork that draws attention and becomes a focal point
Grids used to control the proportions
Rule of Thirds an image should be imagined as divided into nine equal parts by two equally spaced horizontal lines and two equally spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections
Optical Center the place where a viewer's eye spends most of its time
z-pattern traces the route the human eye travels when they read — left to right, top to bottom
Infographics Graphical representation of data or information intended to present complex information quickly and clearly.
Created by: chrisdeviv



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