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Documents 129-146

Desktop Vocabulary Documents 129-146

Audience The person or group of people whom a publication is meant to influence or entertain.
Bi-fold Folded in half, therefore creating two pages with one fold in the middle, like a book.
Binding The method used to hold the pages of a document together (stapling, complex stitching, gluing, etc.)
Booklet A publication with multiple pages printed front and back that is smaller or shorter than a book.
Brochure The purpose of a brochure is to inform, promote, educate or sale. Can be folded in a number of different ways.
Business Card Eliminates the unprofessional and sometimes awkward scribbling of your name, title, company or organization name, address, telephone number, fax number, and e-mail address.
Economy of Scale Achieving a lower cost per item by producing large volumes of the item.
Flyer One-sided publication advertising a special, limited-time offer or a special one-time event.
Image-setter A high-resolution printer used for high-quality professional print jobs.
Letterhead The heading at the top of stationery, usually containing a name and address, information and sometimes a company logo.
Logo Term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitors’ products. The element cannot be vocalized, such as the Nike swoosh, the Toyota symbol, or the Texaco star.
Masthead A newsletter element that contains the newsletters publication information such as; name, address, publication schedule, and names of those contributing to the production of the newsletter.
Nameplate/Banner Consists of the newsletter’s title and is usually located on the front page. Can include the company logo, a unique typeface, or a graphic image to create or reinforce an organization’s identity.
Newsletter Multipage publication used by businesses, non-profit organizations or groups to provide business and personnel updates, inform clients about product releases and upgrades, review business services and review the activities and successes.
Quad-fold A document that is folded in half twice, so that there are four(quad) folds.
Tear-off A tab that can easily be torn off a flyer or advertisement and contains contact information such as an address or phone number.
Template A pre-formatted, fill-in-the-blank document.
Tile printing A method of printing an image that is larger than what the printer could normally print by separating the image onto different pages that are later assembled into the complete image.
Created by: shmaguy