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FOB
Exam 3
| Term | Definition |
|---|---|
| Question 1. Advertising | One of the four ps of marketing. Use promotional techniques to communicate with people in their target markets about goods and services and to persuade them. |
| Question 2. Promotional Campaign | Integrated Marketing Communication- marketing can create a positive brand image, meet the needs of the consumer, and meet the strategic marketing and promotional goals of the firm. |
| Question 3. Non Personal communication and advertising | is paid, non personal communication through various media by organizations and individuals who are in some way identified in the message. |
| Question 4. Promotional efforts | Global Advertising - requires marketers to develope a single product and promotional strategy it can implement worldwide. Same everywhere - some countries have specific promotions |
| Question 5. Global Population | Global Advertising can be tricky and critical. must do research on that country. |
| Question 6. Financial statements | Accounting- most reccording, classifying, summurizing, and interpreting of financial events and transactions in an organization to provide management and other interested parties. |
| Question 7. Managerial Account | Managment accounting provides information and analysis to managers inside the organization to assist them in decsicion making. |
| Question 8. Financial Statement 2 | Financial accounting- financial and analysis it generates are for people primiraly outside the organization. |
| Question 9. Reviewing and evaluating account records | Audit- Review and evaluate the info used to prepare a company's financial statements. private and public accountant. |
| Question 10. Financial Statements | Bookkeepers- records all transactions in two places to compare lists. double entry bookkeeping. |
| Question 11. Financial Managers and Accountants | the job of managing a firm's resources to meet its goals and objectives. |
| Question 12. Under Capitalization | 3 most common reasons a firm fail- 1. Under capitalization 2. Poor control over cash flows 3. inadequate expense control. |
| Question 13. Financial managers | responsible for paying the company's bills at the appropriate time and for collecting over due payments to make sure the company does not lose too much money to bad debts. |
| Question 14. Financial Planning | Analyzing short term and long term money flows to and from the firm. optimizing the firms profitability and make the best use of its money. |
| Question 15. Cash Flows | forecasting is an important part of any firms financial plan. Short term forecast predicts revenues, costs, and expenses for a period of one year or less cash flow forecast |
| Question 16. U.S Dollar | Falling dollar rising dollar what makes the dollar weak or strong. |
| Question 17. Strength of the U.S dollar | Why does it need to be controlled? Allows us to manage somewhat the prices of goods and services. |
| Question 18. Monitory policy | The feds buys and sells currencies regulates various types of credit supervises banks, and collect data on the money supply and other economic activity. |
| Question 19. U.S Government Security | Open market operations consist o the buying and selling of government bonds. |
| Question 20. The rate of inflation | Theoretically with the proper monetary policy in place to control the money supply one can keep the economy going without causing inflation. |
Created by:
Ijimen00
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