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Graphic Design Final

Chapters 5, 10, 11 of Graphic Design Solutions

QuestionAnswer
What are the four basic book cover design routes? all-type type-driven image driven visual-verbal synergy
Open Form a composition where the major movements within the composition oppose the edges (think diagonals) or direct our eyes past the boundaries of the format.
Closed Form a composition where the internal elements echo a page’s edges to a great extent and the viewer’s focus is kept tightly within the format.
Asymmetrical Balance an equal distribution of visual weights achieved through weight and counterweight, by balancing one element with the weight of a counterpointing element, without mirroring elements on either side of a central axis.
Symmetrical Balance an equal distribution of visual weights, a mirroring of equivalent elements on either side of a central axis; also called reflection symmetry.
Type Driven (Book Cover Design) when the title of the book (title-driven) or the author’s name (name-driven) is the predominant visual element
Image Driven (Book Cover Design) the image is the predominant visual element on the cover—the one doing the most work to attract the viewer
Visual-Verbal Synergy (Book Cover Design) When type and image are inseparable, totally integrated
Created by: Susan Mackowiak